How To Rise Above the Noise: Strategies to Sell Yourself and Your Work (Online)

Led by a pioneering collector and Chair of ICP's Collections Committee, this 8-week / 8 session workshop is designed for photographers seeking to better navigate the art world and improve their communication skills to speak more memorably about their work. We begin with a deep dive into the “collector’s mind” to understand what motivates collectors and their decision-making process as well as how this might impact your practice. Next, we offer practical insights into the commercial scene including strategies how to find the "right" gallery and make a proper approach (and what not to do). The last 3 weeks is dedicated to how to talk about your work – whether talking to a gallery, collector, or at a portfolio review – through peer critique. Students will walk away more confident and with smart strategies how to promote themselves, a deeper understanding of the commercial market, a memorable elevator speech and a better roadmap for overall success. Come join us and transform yourself from unknown to unforgettable.

Course Level / Prerequisite: Open to all skill levels. Students ranging from beginner to experienced will be successful in classes that are Open to All Skill Levels.

Courses are subject to minimum enrollment. Please register early, within five days of the start-date, to reduce the likelihood of course cancellation and to ensure you receive all course-related materials in time to prepare for class.

Course Level / Prerequisite: Open to all skill levels. Students ranging from beginner to experienced will be successful in classes that are Open to All Skill Levels.

Courses are subject to minimum enrollment. Please register early, within five days of the start-date, to reduce the likelihood of course cancellation and to ensure you receive all course-related materials in time to prepare for class.

Fee Breakdown